AI Insights · Timothy · July 2021
Top 5 Fashion Games on Android in UAE Q2 2021
Discover the performance metrics of the top 5 fashion games on Android in the UAE during Q2 2021, including downloads, active users, and trends.
During the second quarter of 2021, the top 5 fashion games on the Android platform in the United Arab Emirates showcased interesting trends in downloads and active user metrics. Here’s a breakdown of their performance:
Hair Challenge from Rollic Games had a strong presence with weekly downloads peaking at around 19.8K in the last week of April. Despite a slight decline in May, the app maintained a consistent download rate, averaging approximately 11K to 13K downloads per week. Active users saw a significant rise, starting from 3.7K in mid-April and reaching nearly 48K by the end of June.
DIY Makeup by CrazyLabs LTD experienced moderate download numbers, peaking at 10.6K in mid-April. Downloads fluctuated, with a notable dip to around 2.6K at the end of May, before recovering slightly in June. Active users for DIY Makeup showed a positive trend, starting at 5.9K at the end of March and peaking at approximately 25.9K in late June.
High Heels!, another title from Rollic Games, saw its highest weekly downloads at around 7.9K in mid-April, followed by a gradual decline to about 2.4K by the end of June. Active users similarly decreased from 20.5K at the end of March to approximately 12.9K by the end of June.
Body Race by Gismart showed a strong start following its launch in mid-May, with downloads peaking at around 13.5K in early June. However, download numbers dropped to about 4.3K by the end of June. Active users mirrored this trend, starting at 1.3K in mid-May and reaching a high of 25.9K in early June, before declining to around 10.8K by the end of the quarter.
Catwalk Beauty from Smillage had an impressive peak in downloads at around 19K in mid-May. However, downloads decreased significantly to about 2K by the end of June. Active users peaked at approximately 29.4K in late May, with a gradual decline to around 11.1K by the end of June.
These insights highlight the varying performance of fashion games in the UAE market during Q2 2021. For more detailed analytics and insights, visit Sensor Tower.
